THE REFORMATION


Just added another place to stop by on my next trip to NYC (or LA for that matter).  The Reformation is a way cool store that sells repurposed vintage clothing and original designs.  Just think UO's "Urban Renewal" line but a million zillion times cooler. . . and the Reformation pieces are made in the back room of their Ludlow St. shop (I can't say the same for your resized UO flanel). 

Basically Yaya and her partner Chi Bui have created my dream business. . . I've been wanting run a vintage (and re-purposed vintage) clothing store for a while now. . . selling original items as well as pieces scored from flea markets and estate sales. . . Thanks for the inspiration Yaya!





Images below from their Ludlow St. location.

First set of images: 
photographed by Olivia Malone 
model is Abby Brothers


second set of images via nymag.com
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